Positive vs negative feedback

December 23 2010, 9:27 AM  by Mark Stringer
In general, positive feedback is rated by clients as more credible and helpful (Martin and Jacobs, 1980). However, when individuals suffer from low self-esteem, they do not judge positive feedback to be especially accurate, because it is not consistent with their negative self-perceptions (McNulty and Swann, 1991).
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